华研外语•淘金英语专业8级标准听力800题:专8听力+词汇双突破.pdf

华研外语•淘金英语专业8级标准听力800题:专8听力+词汇双突破.pdf
 

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《华研外语•2014淘金英语专业8级标准听力800题:专8听力+词汇双突破》适用对象:需要进行大量听力训练的专八(TEM-8)考生;因听力词汇掌握得不够,听不懂文章大意的考生。
《华研外语•2014淘金英语专业8级标准听力800题:专8听力+词汇双突破》具有以下特点:
1.大开本,方便书写及答题;
2.听力+词汇双突破;
3.上海外国语大学名师审订,大题量训练,性价比超高;
4.30篇新闻听记常考主题词汇、模拟套题归纳重点词汇与短语;
5.解题技巧切实可行,学习效果事半功倍;
6.赠300篇新闻,巩固学习效果;
7.MP3录音带字幕,听力原文同步显示,练习更高效。

目录
第一章 30篇新闻记主题词汇
第一节 政治与军事类词汇90个
同步测试7篇
第二节 经济与科技类词汇90个
同步测试8篇
第三节 文化与教育类词汇90个
同步测试7篇
第四节 社会与生活类词汇40个
同步测试4篇
第五节 环境与灾难类词汇40个
同步测试4篇
第二章 听力填空150题
第一节听力填空8大解题技巧
技巧1:抓主题、记实词
技巧2:表示顺序或层次的词句后是要点
技巧3:表示总结的词句后是要点
技巧4:表示强调、重申的词句后是要点
技巧5:逻辑关系词(转折、因果等)后是要点
技巧6:表达观点的词句后是要点
技巧7:表示举例的词句后是要点
技巧8:合理利用速记方法
第二节听力填空训练150题
Test 1
Test 2
Test 3
Test 4
Test 5
Test 6
Test 7
Test 8
Test 9
Test 10
Test 11
Test 12
Test 13
Test 14
Test 15
第三章访谈∕对话75题
第一节访谈,对话6大解题技巧
技巧1:找题干的关键词
技巧2:找选项的不同点
技巧3:哪些时候非记不可
技巧4:哪些信息非记不可
技巧5:听表达情感和态度的词
技巧6:排除明显的干扰项
第二节访谈,对话训练75题
Test 16
Test 17
Test 18
Test 19
Test 20
Test 21
Test 22
Test 23
Test 24
Test 25
Test 26
Test 27
Test 28
Test 29
Test 30
第四章新闻听力75题
第一节新闻听力6大解题技巧
技巧1:联想新闻主题
技巧2:根据主题和题目确定重点
技巧3:根据命题记录重点
技巧4:导语揭示主旨大意
技巧5:根据导语确定笔记重点
技巧6:依靠常识
第二节新闻听力训练75题
Test 31
Test 32
Test 33
Test 34
Test 35
Test 36
Test 37
Test 38
Test 39
Test 40
Test 41
Test 42
Test 43
Test 44
Test 45
第五章标准模拟500题
Model Test 1
Model Test 2
Model Test 3
Model Test 4
Model Test 5
Model Test 6
Model Test 7
Model Test 8
Model Test 9
Model Test 10
Model Test 11
Model Test 12
Model Test 13
Model Test 14
Model Test 15
Model Test 16
Model Test 17
Model Test 18
Model Test 19
Model Test 20
Model Test 21
Model Test 22
Model Test 23
Model Test 24
Model Test 25

文摘
版权页:

华研外语•淘金英语专业8级标准听力800题:专8听力+词汇双突破

A media plan sets forth the exact media to be used, specific magazines, television stations, newspapers,and so forth, and the dates and times that the advertisements will appear.(5)To formulate a media plan, the planner selects the media for a campaign and draws up a time schedule for each medium.The media planner's primary goal is to reach the largest number of persons in the advertising target per dollar spent on media.
Media planners begin by making rather broad decisions; eventually, however, they must make very specific choices.A planner first must decide which kinds of media to use.The major kinds are radio, television,newspapers, magazines, direct mail,outdoor displays, and mass transit vehicles.After making the general media decision, the planner selects specific categories within each medium.A toothpaste marketer, for example, might decide to use television and magazines.The marketer then must consider whether to use children's, women's daytime, family, and/or late-night adult television programming and whether to use men's, women's, teen-agers',children's, and/or general audience magazines.Finally, the planner must select the specific media vehicles.Having chosen family television programs and women's magazines, theitoothpaste marketer, for instance, must select the exact television programs and stations as well as the specific women's magazines to be used.
Media planners take many factors into account as they prepare a media plan.They analyze the location and demographic characteristics of people in the advertising target, since the various media appeal to particular groups of people in particular locations.For example, there are radio stations especially for teenagers,magazines for men in the 18 t034 age group, and television programs aimed at adults.Media planners also should consider the sizes and types of audiences reached by specific media.Several data services collect and periodically publish information about the circulation and audiences of various media.
(6)The cost of media is an important but troublesome consideration.Planners try to obtain the best coverage possible for each dollar spent.Yet there is no accurate way of comparing the cost and impact of a television commercial with the cost and impact of a newspaper advertisement.
(7)The content of the message sometimes affects the choice of media Print media can be used more effectively than broadcast media to present many issues or numerous details.If an advertiser wants to promote beautiful colors, patterns, or textures, then media that offer high-quality color reproductionmagazines or television should be used instead of newspapers.For example, food can look extremely appetizing and delicious in a full-color magazine advertisement, but it might look far less so in black and white.

内容简介
《华研外语•2014淘金英语专业8级标准听力800题:专8听力+词汇双突破》内容简介:800题训练,包括45套专项训练+25套标准模拟;含800听力词汇与短语归纳;20个听力解题技巧;光盘另赠300篇新闻,包括音频和文本。

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