Event Planning and Management: A Practical Handbook for Pr and Events Professionals.pdf
Event Planning and Management introduces the events industry as an exciting, innovative and highly challenging environment in which to work, and offers a structured, practical approach to planning and managing events. From initial planning, choosing a location and creating a programme, the book takes you through the process of building and working with a team, dealing with stakeholders and sponsors, promoting your event, essential financial and procurement considerations, and finally evaluating your event. Each stage is fully supported with online resources including templates, checklists and quizzes to make up a complete event planner's toolkit. Balancing coverage of the key theory and models with essential practical guidance, tools and case studies from around the world, this is an ideal handbook for students and practitioners.
Ruth Dowson has over 30 years' experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors. She is a senior lecturer and course leader in Events Management at the UK Centre for Events Management, Leeds Metropolitan University. David Bassett is an experienced event organiser and educator in events management, leisure, sport and tourism. As Senior Lecturer at the UK Centre for Events Management, he educates and trains aspiring events managers as well as industry practitioners to deliver successful events in the UK and overseas. Previously he had a successful career in industry, which, along with his current research and consultancy work, has allowed him to work with a diverse range of professionals.