Applied Qualitative Research Design: A Total Quality Framework Approach.pdf

Applied Qualitative Research Design: A Total Quality Framework Approach.pdf


This unique text provides a comprehensive framework for creating, managing, and interpreting qualitative research studies that yield valid and useful information. Examples of studies from a wide range of disciplines illustrate the strengths, limitations, and applications of the primary qualitative methods: in-depth interviews, focus group discussions, ethnography, content analysis, and case study and narrative research. Following a consistent format, chapters show students and researchers how to implement each method within a paradigm-neutral and flexible Total Quality Framework (TQF) comprising four interrelated components: Credibility, Analyzability, Transparency, and Usefulness. Unlike other texts that relegate quality issues to one or two chapters, detailed discussions of such crucial topics as construct validity, inter-researcher reliability, researcher bias, and verification strategies are featured throughout. The book also addresses applications of the TQF to the writing, review, and evaluation of qualitative research proposals and manuscripts.Pedagogical Features:*Summary tables that highlight important content, such as the application of a method to vulnerable or hard-to-reach populations. *Case studies that illustrate TQF standards in practice for each method.*Guidelines for effective documentation (via thick descriptions) of each type of study.*End-of-chapter discussion topics, exercises, and suggested further reading and Web resources.*Chapters open with a preview and close with a bulleted summary of key ideas.*Extensive glossary.

"A most original contribution that has been put together with the greatest of care. I applaud the authors for dividing each of the five methods chapters into well-organized sections that cover all aspects of the methods and explain how and why to apply TQF principles. Each chapter ends with an exceptionally effective case study to illustrate the concepts described. Other highlights of the book include the discussion topics and exercises to further readers' thinking and understanding. This will be a great text for my senior-level honors seminar in qualitative research design."--Kimberley Ducey, PhD, Department of Sociology, University of Winnipeg, Canada "A much-needed, pathbreaking book that will help set new standards of authoritativeness and excellence in qualitative research. The TQF is a powerful approach that can inform all types of research. I particularly like the authors' thorough attention to context, which they carefully explain in the introduction and develop throughout the book; this is one of the most important aspects of qualitative research."--Gerald Kosicki, PhD, School of Communication, The Ohio State University "This is an excellent text for a graduate qualitative research course, as well as a valuable reference for professionals. Well-written and easy to use, it provides a practical approach for students by incorporating exercises, case studies, web resources, and discussion topics. The latest research trends are discussed throughout, such as email IDIs, mobile ethnography, and synchronous vs. asynchronous online discussion boards. The authors' years of experience in conducting qualitative research make this book not only informative, but interesting to read."--Candice R. Hollenbeck, PhD, Department of Marketing, University of Georgia "The writing is clear with helpful illustrative examples. Strengths of the book include its user-friendly narrative language and the effective applied exercises and case studies at the end of each chapter."--Mary I. Dereshiwsky, Department of Educational Leadership, Northern Arizona University

Margaret R. Roller, MA, has been a research professional for 40 years. She is currently in private practice, where she works with some of the largest U.S. and global commercial and nonprofit organizations to find qualitative and quantitative research solutions. Ms. Roller has designed and conducted thousands of qualitative studies involving a wide assortment of methods, has presented and published numerous papers and articles on qualitative research design, and is the author of the widely read blog She serves on the exam development committee for the Marketing Research Association's Professional Researcher Certification.Paul J. Lavrakas, PhD, a research psychologist, serves as a senior methodological research consultant for several public and private sector organizations. He is also a Senior Fellow at the independent research organization NORC at the University of Chicago, and a Visiting Scholar at Northern Arizona University. Dr. Lavrakas has used quantitative and qualitative research methods extensively throughout his more than 40 years as an active research practitioner. Past president of the American Association for Public Opinion Research, he served as Vice President and chief methodologist for Nielsen Media Research and was on the faculties of Northwestern University and Ohio State University. His many publications include, most recently, the coedited volume Online Panel Research: A Data Quality Perspective.


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