The Best Interface is No Interface: The Simple Path to Brilliant Technology.pdf

The Best Interface is No Interface: The Simple Path to Brilliant Technology.pdf


Over thirty years ago, something remarkable happened. Researchers at a Xerox lab laid the foundations for the first mainstream graphical user interface, which took the experience of using a computer a galactic leap forward. All of a sudden we were able to drag and drop. Point and click. The powerful tools of the computer were more accessible to everyone. But sadly, today things have taken a turn for the worse. The technology industry's love for the digital interface has grown out of control, and it's diverting us away from meaningful solutions for most people. How many of us really need to read tweets on our refrigerator doors? Or Facebook updates within the speedometer of our cars? How many of us think that what made our hotel stay incredible was a 55" touchscreen in the lobby with USA Today headlines? There's a better path: No UI. Expanded from one of the most shared design essays of the last decade, and one of the most popular talks at design conferences around the world, this book will explain why the best interface is no interface. It'll walk you through how you can practice the new, radically simple design methodology for incredible technology that Google executive Eric Schmidt has described as the future of technology. The results can have a profound impact on your design process and on our lives.

For years, designer Golden Krishna has been behind the scenes, solving technology problems for companies from startups to Fortune 50. He's currently a Senior UX Designer at Zappos Labs, where he works in a small group dedicated to creating new, delightful experiences for Zappos. Previously, he worked at a Samsung innovation lab, designing and building the near future of consumer electronics. He began his career working at the world-renowned design consultancy Cooper in San Francisco.

WELCOME I. Why did you buy this book? II. Let's make an app! THE PROBLEM Ch 1 - Progress - Slimmer TVs! Faster computers! And an overlooked epidemic of awful. Ch 2 - History - The amazing birth of the awful trend Ch 3 - Innovation - Slap an interface on it! Ch 4 - Jobs - UX <> UI Ch 5 - Screentime - A 1960s utopia to a 1990s nightmare Ch 6 - Addiction UX - Those text ads are just so beautiful Ch 7 - Multitasking - Oh, yes! Someone just "liked" my comment on that new Lady Gaga album. Who cares where my kids are. Ch 8 - Vision - I can't see past ten feet, but I did just beat all 162 levels Ch 9 - Sleep - I love staring into a light bulb! Me too! Ch 10 - The best interface is no interface PRINCIPLE 1 - EMBRACE TYPICAL PROCESSES INSTEAD OF SCREENS Ch 11 - Low-hanging fruit - This app goes perfectly with my skinny jeans Ch 12 - Process - That's a great wireframe. We nailed it. We're going to make a billion dollars. PRINCIPLE 2 - LEVERAGE COMPUTERS INSTEAD OF SERVING THEM Ch 13 - Relationship status - Your password must be at least 18,770 characters and cannot repeat any of your previous 30,689 passwords Ch 14 - Sensors - Required field: the name of your childhood best friend Ch 15 - Digital chores - I know, I suck at life. PRINCIPLE 3 - ADAPT TO INDIVIDUALS Ch 16 - Data science - You're special Ch 17 - Proactive UX - Hello Robot, I'll be eating again today THE CHALLENGES Ch 18 - Change - You hate this book? Thank you. Ch 19 - Privacy - The machine will "learn" about me? No thanks. Ch 20 - Exceptions - Less is sometimes more Ch 21 - Automatic - Automatic solutions are terrible. Look at Clippy! Ch 22 - Failure - What happens when it all falls apart? Ch 23 - Sales - Bullet point shopping Ch 24 - Internal politics - How do I convince my boss to make a 7 billion dollar alogrithm? Ch 25 - Feedback - How will I know if it really loves me?


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