Understanding Social Media.pdf
Written by the same team behind the best-selling Understanding Digital Marketing, Understanding Social Media is the ultimate guide to using social media to grow your customer base, increase engagement and build your business. Drawing on the experience, advice and tips of over 200 digital marketers and interviews with social media superstars it covers: - How to create a social media strategy and program - An extensive guide to social media platforms - The relationship between search and social - How to budget for social media activities - How to set KPIs - Analytics and creating a social media dashboard - Understanding social media ROI - Customer experience - Building a social media team - Risk assessment and risk management in social media Illustrated throughout with case studies from successful and failed campaigns, Understanding Social Media is the most comprehensive and practical reference guide to social media available.
Damian Ryan is a digital media and marketing expert who has been working at the forefront of the media industry for 27 years. He established the first digital agency in the United Kingdom and Ireland in 1997 before moving into corporate finance as a digital media specialist. He is the chairman of The Global Academy of Digital Marketing (GADM) and co-author of Understanding Digital Marketing (2014) and The Best Digital Marketing Campaigns in the World (2014). Ed Owen is editor of GADM and a journalist specialising in marketing, advertising, mobile and technology. Calvin Jones is co-author of Understanding Digital Marketing (2014) and The Best Digital Marketing Campaigns in the World (2014).