Field Visual Merchandising Strategy: Outsourcing to a Merchandising Service Organization to Win the War at Retail....pdf

Field Visual Merchandising Strategy: Outsourcing to a Merchandising Service Organization to Win the War at Retail....pdf
 

书籍描述

内容简介
The retail sales floor has become a battlefield where apparel brands fight to maintain a strong product presentation that would set them apart from the competition. Each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. To compete in the war at retail, many of the top apparel brands are using Field Merchandising agencies to execute national programs. But no war is won without a strategy. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy and covers key areas such as developing your strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching your strategy. Also included is a section on planning and executing tactics that give you an advantage over your competition.

作者简介
Paul Russell is a results oriented visual merchandising and retail marketing executive with a comprehensive background in developing and executing integrated consumer focused programs for manufactures such as: Williamson-Dickie Clothing MFG, Adidas America and Reebok International. He has developed award winning concepts for Super Bowl XXXI, The Reebok Cup, the Olympic Games and has provided consulting services to speciality retailers such as Universal Studios, Hansgrohe Inc. Jos. A Bank Clothiers and Britches of Georgetown. Paul serves on the Manufacturers Advisory Council for the World Alliance for Retail Excellence and Standards and is the Chairman of the 2014 Retail Merchandising and Marketing Conference.

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