Offering a student-friendly introduction to business research methods, this text covers all of the need to know basics in a clear and engaging manner. "Research Methods" is an ideal text for students of all levels coming to the subject for first time.
Peter Stokes is Professor of Sustainable Management, Marketing and Tourism at Chester Business School, University of Chester. He is also the UK Ambassador for the Association Francophone de Gestion des Ressources Humaines (AGRH) and UK Country Director for the EMRBI - EUROMED.
1. Aims and Objectives 2. Literature Review 3. Methodologies 4. Research Methods and Data Gathering 5. Data Analysis 6. Ethics 7. Writing and Presentation