Women Who Brand: How Smart Women Promote Themselves and Get Ahead.pdf
By the author of the bestsellers You Are a Brand and Breakthrough Branding, an up-to-date guide for women who want to get ahead in the business world. Just as individual strengths are based on who we are as people, gender-based strengths for women are essential assets of the female brand. Out of this provocative and challenging assertion, Women Who Brand delivers the very latest in gender research into the female brain to debunk the notion that women have to play the male game to win.
"Kaputa, a marketing and branding whiz, mines anecdotes from successful women and her own personal experience to sell readers on themselves, rather than trying to be 'one of the boys,' Kaputa insists, women will get farther in the workplace by using the strengths unique to them. Stuffed with self-evaluation materials, direct advice and 'brainstormer' exercises, Kaputa has put together a useful, well-organized primer on a familiar argument. She breaks down the idea of personal branding into manageable concepts: specialization, presentation and effective networking. In uncertain economic times, this text should prove useful for job seekers, the underemployed, and those striving for advancement." -Publishers Weekly "Whether you need a total career makeover or just a little refining around the edges, The Female Brand will show you how to get ahead while staying true to yourself. Empowering, insightful, and fun to read." - Clinton Kelly, Co-host, TLC's What Not to Wear "In my books I write about strong women and how they achieve success. In The Female Brand, Catherine Kaputa shows you how you can do it for yourself!" -Barbara Taylor Bradford, author of A Woman of Substance and Being Elizabeth
Catherine Kaputa is founder and president of SelfBrand (a brand strategy and business coaching company), and frequently conducts her own coaching seminar called, "Make Yourself a Brand." A 20-year veteran of branding and advertising on Madison Avenue, Wall Street and in academia, Kaputa has experience as a marketing and advertising executive at the Trout & Ries and Wells, Rich, Greene agencies, Smith Barney and the Stern School of Business, New York University. Catherine has spoken at a wide range of organizations as part of talent development, sales training, motivational and client meetings and diversity and women's initiatives. She has been featured on CNN, ABC, NBC and MSNBC, in the Wall Street Journal, The New York Times, USA Today and Fortune and was a "Cool Friend" on TomPeters.com.