Social eCommerce: Increasing Sales and Extending Brand Reach.pdf
Discover how to extend brand reach and forming key business relationships through social media. With this guide, two highly respected experts in ecommerce, online marketing, and social media clearly explain how to increase online sales using social media, complete with case studies. Most books on the subject only cover the basics. With Social eCommerce, you'll learn: The theory behind social media marketing, campaign targeting, and multivariate testing The practice of designing ads, company pages, landing pages, and sponsored stories to achieve better results This book delivers tested strategies for increasing ecommerce sales by using the authors' extensive knowledge of real-world client challenges in social media, search engine optimization, and online commerce.
Stephan Spencer is author of Google Power Search, founder of the SEO firm Netconcepts (acquired by Covario) and of the SEO training/coaching program ScienceofSEO.com, and inventor of the SEO technology platform GravityStream.