Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site.pdf

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site.pdf


Part 1. Understand Search Marketing 1. How Search Marketing Works 2. How Search Engines Works 3. How Searchers Work Part 2. Plan Your Search Marketing Program 4. Unlock the Business Value of Search 6. Plan Your Search Marketing Program Part 3. Execute Your Search Marketing Program 7. Choose Your Target Market Segments 8. Get Your Site Found 9. Optimize Your Content 10. Prove Your Content's Quality 11. Make Search Marketing Operational Glossary Index

For years, Search Engine Marketing, Inc. has been an international best-seller, because it's the one guide that can help you understand, plan, execute, and operate a successful search marketing program from start to finish, even if you've never done it before! Now, Mike Moran and Bill Hunt have rewritten this best-seller from cover-to-cover to help you drive even better results from search marketing. Search Engine Marketing, Inc., Third Edition does what no other guide or previous edition has done: it shows how to holistically integrate organic search, paid search, and social media, so they all deliver far greater business value. You'll learn how today's search engines and search marketing programs work - and above all, how searchers - your potential customers - work. Moran and Hunt guide you through every step of planning your search marketing program. They cover choosing target market segments, getting your site "found," optimizing your content, proving your content's quality, and much more. As in previous editions, they: * Focus relentlessly on the business value of search, not just short-term tactics * Explain the reasons behind their advice * Provide a proven search marketing philosophy that can withstand nonstop industry change * Offer 100% practical guidance for managing search programs on a day-to-day basis, even in the largest companies


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