Making Social Media Work: How to Implement Successful Social Media in the Workplace.pdf

Making Social Media Work: How to Implement Successful Social Media in the Workplace.pdf


RONAN GRUENBAUM is a Digital Specialist based in London, UK, with over twelve years' experience designing, developing and delivering the online presence for organisations. He is an Associate Professor at Hult International Business School and was an Associate at Ashridge Business School, and he consults global organisations in the private and public sector to understand and embrace new technologies that help them become better connected, engage with their customer base, share knowledge, leverage the potential of the internet to generate revenues and leads and deliver results. Some of the organisations Ronan worked with include RWE Supply & Trading, RFU, Reed International, JTI, FCO, IDeA, Clore Leadership Programme, European Foundation for Management Development (EFMD) and Lund University School of Economics and Management; and he has presented at international conferences for the Association to Advance Collegiate Schools of Business (AACSB), the EFMD, the Central and East European Management Development Association (CEEMAN), the Association of Business Schools (ABS) and the Future of Learning Conference in 2009. He is very active online and writes the 'TechnoWaffle' blog at: and is a regular tweeter with 1,843 followers. He has written articles on how new technology is changing education and is a member of the EFMD External Relations Meeting Steering Committee.

What is Social Media? Diffusion of Innovations Research: Survey and Interviews Obstacles Framework for Engagement: STOIC (in Summary) Strategize Trust Open Access Incentivize Champion Putting it Altogether

Embracing social media in organizations is not simply about creating a corporate page on Facebook or the CEO starting a blog. It is about understanding all the opportunities in your company where social media activities could be applied to improve your business, both internally and externally; from HR and communications, to customer relations, sales, marketing and operations.
This comprehensive and practical book looks at the best and worst practices, and using anecdotes, case studies and examples shows how to implement the most effective social media strategies in your business. Based on new research and a survey of practitioners and organizations, the author provides a simple framework showing the essential factors needed to successfully implement social media in the workplace. From how and where to encourage employees to be involved in social media, to managing and protecting your brand in the digital world, Gruenbaum also examines security and reputation issues and provides solid advice and tools for managers on the pitfalls to be avoided.


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