Steve Jobs.pdf

Steve Jobs.pdf
 

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史蒂夫•乔布斯本人表示,《史蒂夫•乔布斯传》也涉及到他曾经犯过的错误、失败的经历以及私生活,有些事情是他自认为并不得意的,但没有什么是不可以公诸于众的。尽管史蒂夫•乔布斯给予《史蒂夫•乔布斯传》的采访和创作全面的配合,但他对内容从不干涉,也不要求出版前阅读全文的权利。对于任何资源和关联的人,他都不设限,甚至鼓励他所熟知的人袒露出自己的心声。谈及和史蒂夫•乔布斯共过事的人以及竞争对手,史蒂夫•乔布斯直言不讳,甚至尖酸刻薄。史蒂夫•乔布斯的激情、精力、欲望、完美主义、艺术修养、残暴还有对掌控权的迷恋塑造出的商业哲学一览无余。同样,史蒂夫•乔布斯的朋友、敌人,还有同事在《史蒂夫•乔布斯传》里也为我们提供了一个前所未有的毫无掩饰的视角。

Over the past three years Steve Jobs worked with Walter Isaacson on his biography. Steve Jobs: The Exclusive Biography by Walter Isaacson is drawn from interviews with Steve Jobs, members of his family and key colleagues from Apple and competitors..--Little, Brown press release – 07.10.11
Following discussion online regarding differences between the US and UK editions of Steve Jobs: The Exclusive Biography, Little, Brown UK can confirm that the page length for the UK edition is 656 pages – the same as the US edition – and that there is no difference between the two in terms of content. --Statement regarding Steve Jobs: The Exclusive Biography
The saga of Steve Jobs is the Silicon Valley creation myth writ large: launching a start-up in the proverbial garage and building it into the world's most valuable company.
He didn't invent many things outright, but he was a master at arranging ideas, art and technology in ways that repeatedly invented the future.--Walter Isaacson's article for Time magazine

Amazon Exclusive: A Q&A with Walter Isaacson
Steve Jobs

Q: It's becoming well known that Jobs was able to create his Reality Distortion Field when it served him. Was it difficult for you to cut through the RDF and get beneath the narrative that he created? How did you do it?

Isaacson: Andy Hertzfeld, who worked with Steve on the original Macintosh team, said that even if you were aware of his Reality Distortion Field, you still got caught up in it. But that is why Steve was so successful: He willfully bent reality so that you became convinced you could do the impossible, so you did. I never felt he was intentionally misleading me, but I did try to check every story. I did more than a hundred interviews. And he urged me not just to hear his version, but to interview as many people as possible. It was one of his many odd contradictions: He could distort reality, yet he was also brutally honest most of the time. He impressed upon me the value of honesty, rather than trying to whitewash things.

Q: How were the interviews with Jobs conducted? Did you ask lots of questions, or did he just talk?

Isaacson: I asked very few questions. We would take long walks or drives, or sit in his garden, and I would raise a topic and let him expound on it. Even during the more formal sessions in his living room, I would just sit quietly and listen. He loved to tell stories, and he would get very emotional, especially when talking about people in his life whom he admired or disdained.

Q: He was a powerful man who could hold a grudge. Was it easy to get others to talk about Jobs willingly? Were they afraid to talk?

Isaacson: Everyone was eager to talk about Steve. They all had stories to tell, and they loved to tell them. Even those who told me about his rough manner put it in the context of how inspiring he could be.

Q: Jobs embraced the counterculture and Buddhism. Yet he was a billionaire businessman with his own jet. In what way did Jobs' contradictions contribute to his success?

Isaacson: Steve was filled with contradictions. He was a counterculture rebel who became a billionaire. He eschewed material objects yet made objects of desire. He talked, at times, about how he wrestled with these contradictions. His counterculture background combined with his love of electronics and business was key to the products he created. They combined artistry and technology.

Q: Jobs could be notoriously difficult. Did you wind up liking him in the end?

Isaacson: Yes, I liked him and was inspired by him. But I knew he could be unkind and rough. These things can go together. When my book first came out, some people skimmed it quickly and cherry-picked the examples of his being rude to people. But that was only half the story. Fortunately, as people read the whole book, they saw the theme of the narrative: He could be petulant and rough, but this was driven by his passion and pursuit of perfection. He liked people to stand up to him, and he said that brutal honesty was required to be part of his team. And the teams he built became extremely loyal and inspired.

Q: Do you believe he was a genius?

Isaacson: He was a genius at connecting art to technology, of making leaps based on intuition and imagination. He knew how to make emotional connections with those around him and with his customers.

Q: Did he have regrets?

Isaacson: He had some regrets, which he expressed in his interviews. For example, he said that he did not handle well the pregnancy of his first girlfriend. But he was deeply satisfied by the creativity he ingrained at Apple and the loyalty of both his close colleagues and his family.

Q: What do you think is his legacy?

Isaacson: His legacy is transforming seven industries: personal computers, animated movies, music, phones, tablet computing, digital publishing, and retail stores. His legacy is creating what became the most valuable company on earth, one that stood at the intersection of the humanities and technology, and is the company most likely still to be doing that a generation from now. His legacy, as he said in his "Think Different" ad, was reminding us that the people who are crazy enough to think they can change the world are the ones who do.

Photo credit: Patrice Gilbert Photography

名人推荐
Amazon Best Books of the Month, November 2011
It is difficult to read the opening pages of Walter Isaacson’s Steve Jobs without feeling melancholic. Jobs retired at the end of August and died about six weeks later. Now, just weeks after his death, you can open the book that bears his name and read about his youth, his promise, and his relentless press to succeed. But the initial sadness in starting the book is soon replaced by something else, which is the intensity of the read--mirroring the intensity of Jobs’s focus and vision for his products. Few in history have transformed their time like Steve Jobs, and one could argue that he stands with the Fords, Edisons, and Gutenbergs of the world. This is a timely and complete portrait that pulls no punches and gives insight into a man whose contradictions were in many ways his greatest strength.
--Chris Schluep

媒体推荐
史蒂夫•乔布斯宣布辞职:
2011年8月24日,苹果CEO史蒂夫•乔布斯(Steve Jobs)正式向苹果董事会提交辞职申请。他还在辞职信中建议由首席营运长Tim Cook接替他的职位。乔布斯在辞职信中表示,自己无法继续担任CEO,不过自己愿意担任公司董事长、董事或普通职员。苹果公司股票暂停盘后交易。乔布斯在信中并没有指明辞职原因,但他一直都在与胰腺癌作斗争。
2011年8月25日,苹果宣布史蒂夫•乔布斯(Steve Jobs)辞职,并立即生效,他的职位由蒂姆•库克(Tim Cook)接任。同时苹果宣布任命史蒂夫•乔布斯为公司董事长,蒂姆•库克将担任董事。

史蒂夫•乔布斯辞职信:
To the Apple Board of Directors and the Apple Community:
致苹果董事会及苹果社区:
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I would be the first to let you know. Unfortunately, that day has come.
我曾经说过,如果有一天我不再能履行作为苹果CEO的职责和期望,我会是第一个告诉你们知道的人。不幸的是,这一天到来了。
I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.
在此,我宣布从苹果CEO的职位上辞职,如果董事会同意,我将担任苹果董事会主席。
As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.
针对接任者,我强烈建议执行我们制定的接任计划,提名蒂姆•库克为苹果CEO。
I believe Apple's brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.
我相信,苹果的未来将更加光明,更具创造力。我期待未来苹果的成功,也将为此尽自己的绵薄之力。
I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you. Steve
(Source: Apple Inc.)
我在苹果结交了一些人生中最好的朋友,能和你们所有人一起共事这么多年,非常感谢你们。

Energetic, entertaining, and worldly.--The New Yorker on Walter Isaacson
Thoroughly researched, crisply written, convincingly argued.--The New York Times Book Review on Walter Isaacson's Benjamin Franklin
I don't think there is a human being on the planet who has been as influential over the last thirty years in the way our culture has developed.--Stephen Fry
Most people are lucky if they can change the world in one important way, but Jobs, in multiple stages of his business career, changed global technology, media and lifestyles in multiple ways on multiple occasions.--Wall Street Journal reporter Walt Mossberg

作者简介
沃尔特•艾萨克森 (Walter Isaacson),历任美国有线电视新闻网(CNN)董事长和《时代周刊》总编,他的作品包括畅销书《爱因斯坦传》,《本杰明•富兰克林传》以及《基辛格传》
Walter Isaacson, the CEO of the Aspen Institute, has been chairman of CNN and the managing editor of Time magazine. He is the author of Einstein: His Life and Universe,Benjamin Franklin: An American Life and of Kissinger: A Biography, and is the co-author , with Evan Thomas,of The Wise Men: Six Friends and the World They Made. He lives in Washington, D.C., with his wife and daughter.

Walter Isaacson is the author of the forthcoming biography Steve Jobs. His previous books include Benjamin Franklin: An American Life, Einstein: His Life and Universe, Kissinger: A Biography, and he is the co author, with Evan Thomas, of The Wise Men: Six Friends and the World They Made.

He was previously the editor of Time Magazine and the CEO.of CNN. He was born in New Orleans, La., on May 20, 1952. He is a graduate of Newman School in New Orleans, Harvard College, and Pembroke College of Oxford University. He serves as chairman of the Broadcasting Board of Governors, which oversees Voice of America, Radio Free Europe, and other U.S. international broadcasts. He is also the chairman of the board of Teach for America. He is on the boards of United Continental Airlines, Bloomberg Foundation, Harvard Overseers, and Tulane University.

文摘
Excerpt 1

His personality was reflected in the products he created. Just as the core of Apple’s philosophy, from the original Macintosh in 1984 to the iPad a generation later, was the end-to-end integration of hardware and software, so too was it the case with Steve Jobs: His passions, perfectionism, demons, desires, artistry, devilry, and obsession for control were integrally connected to his approach to business and the products that resulted.

The unified field theory that ties together Jobs’s personality and products begins with his most salient trait: his intensity. His silences could be as searing as his rants; he had taught himself to stare without blinking. Sometimes this intensity was charming, in a geeky way, such as when he was explaining the profundity of Bob Dylan’s music or why whatever product he was unveiling at that moment was the most amazing thing that Apple had ever made. At other times it could be terrifying, such as when he was fulminating about Google or Microsoft ripping off Apple.

This intensity encouraged a binary view of the world. Colleagues referred to the hero/shithead dichotomy. You were either one or the other, sometimes on the same day. The same was true of products, ideas, even food: Something was either “the best thing ever,” or it was shitty, brain-dead, inedible. As a result, any perceived flaw could set off a rant. The finish on a piece of metal, the curve of the head of a screw, the shade of blue on a box, the intuitiveness of a navigation screen—he would declare them to “completely suck” until that moment when he suddenly pronounced them “absolutely perfect.” He thought of himself as an artist, which he was, and he indulged in the temperament of one.

His quest for perfection led to his compulsion for Apple to have end-to-end control of every product that it made. He got hives, or worse, when contemplating great Apple software running on another company’s crappy hardware, and he likewise was allergic to the thought of unapproved apps or content polluting the perfection of an Apple device. This ability to integrate hardware and software and content into one unified system enabled him to impose simplicity. The astronomer Johannes Kepler declared that “nature loves simplicity and unity.” So did Steve Jobs.

For Jobs, belief in an integrated approach was a matter of righteousness. “We do these things not because we are control freaks,” he explained. “We do them because we want to make great products, because we care about the user, and because we like to take responsibility for the entire experience rather than turn out the crap that other people make.” He also believed he was doing people a service: “They’re busy doing whatever they do best, and they want us to do what we do best. Their lives are crowded; they have other things to do than think about how to integrate their computers and devices.”

This approach sometimes went against Apple’s short-term business interests. But in a world filled with junky devices, inscrutable error messages, and annoying interfaces, it led to astonishing products marked by beguiling user experiences. Using an Apple product could be as sublime as walking in one of the Zen gardens of Kyoto that Jobs loved, and neither experience was created by worshipping at the altar of openness or by letting a thousand flowers bloom. Sometimes it’s nice to be in the hands of a control freak.

Jobs’s intensity was also evident in his ability to focus. He would set priorities, aim his laser attention on them, and filter out distractions. If something engaged him—the user interface for the original Macintosh, the design of the iPod and iPhone, getting music companies into the iTunes Store—he was relentless. But if he did not want to deal with something—a legal annoyance, a business issue, his cancer diagnosis, a family tug—he would resolutely ignore it. That focus allowed him to say no. He got Apple back on track by cutting all except a few core products. He made devices simpler by eliminating buttons, software simpler by eliminating features, and interfaces simpler by eliminating options.

He attributed his ability to focus and his love of simplicity to his Zen training. It honed his appreciation for intuition, showed him how to filter out anything that was distracting or unnecessary, and nurtured in him an aesthetic based on minimalism.

Unfortunately his Zen training never quite produced in him a Zen-like calm or inner serenity, and that too is part of his legacy. He was often tightly coiled and impatient, traits he made no effort to hide. Most people have a regulator between their mind and mouth that modulates their brutish sentiments and spikiest impulses. Not Jobs. He made a point of being brutally honest. “My job is to say when something sucks rather than sugarcoat it,” he said. This made him charismatic and inspiring, yet also, to use the technical term, an asshole at times.

Andy Hertzfeld once told me, “The one question I’d truly love Steve to answer is, ‘Why are you sometimes so mean?’” Even his family members wondered whether he simply lacked the filter that restrains people from venting their wounding thoughts or willfully bypassed it. Jobs claimed it was the former. “This is who I am, and you can’t expect me to be someone I’m not,” he replied when I asked him the question. But I think he actually could have controlled himself, if he had wanted. When he hurt people, it was not because he was lacking in emotional awareness. Quite the contrary: He could size people up, understand their inner thoughts, and know how to relate to them, cajole them, or hurt them at will.

The nasty edge to his personality was not necessary. It hindered him more than it helped him. But it did, at times, serve a purpose. Polite and velvety leaders, who take care to avoid bruising others, are generally not as effective at forcing change. Dozens of the colleagues whom Jobs most abused ended their litany of horror stories by saying that he got them to do things they never dreamed possible.

Excerpt 3

The saga of Steve Jobs is the Silicon Valley creation myth writ large: launching a startup in his parents’ garage and building it into the world’s most valuable company. He didn’t invent many things outright, but he was a master at putting together ideas, art, and technology in ways that invented the future. He designed the Mac after appreciating the power of graphical interfaces in a way that Xerox was unable to do, and he created the iPod after grasping the joy of having a thousand songs in your pocket in a way that Sony, which had all the assets and heritage, never could accomplish. Some leaders push innovations by being good at the big picture. Others do so by mastering details. Jobs did both, relentlessly. As a result he launched a series of products over three decades that transformed whole industries.

Was he smart? No, not exceptionally. Instead, he was a genius. His imaginative leaps were instinctive, unexpected, and at times magical. He was, indeed, an example of what the mathematician Mark Kac called a magician genius, someone whose insights come out of the blue and require intuition more than mere mental processing power. Like a pathfinder, he could absorb information, sniff the winds, and sense what lay ahead.

Steve Jobs thus became the greatest business executive of our era, the one most certain to be remembered a century from now. History will place him in the pantheon right next to Edison and Ford. More than anyone else of his time, he made products that were completely innovative, combining the power of poetry and processors. With a ferocity that could make working with him as unsettling as it was inspiring, he also built the world’s most creative company. And he was able to infuse into its DNA the design sensibilities, perfectionism, and imagination that make it likely to be, even decades from now, the company that thrives best at the intersection of artistry and technology.

Excerpt 4

The difference that Jony has made, not only at Apple but in the world, is huge. He is a wickedly intelligent person in all ways. He understands business concepts, marketing concepts. He picks stuff up just like that, click. He understands what we do at our core better than anyone. If I had a spiritual partner at Apple, it’s Jony. Jony and I think up most of the products together and then pull others in and say, “Hey, what do you think about this?” He gets the big picture as well as the most infinitesimal details about each product. And he understands that Apple is a product company. He’s not just a designer. That’s why he works directly for me. He has more operational power than anyone else at Apple except me. There’s no one who can tell him what to do, or to butt out. That’s the way I set it up.

Excerpt 5

When Jobs gathered his top management for a pep talk just after he became iCEO in September 1997, sitting in the audience was a sensitive and passionate thirty-year-old Brit who was head of the company’s design team. Jonathan Ive, known to all as Jony, was planning to quit. He was sick of the company’s focus on profit maximization rather than product design. Jobs’s talk led him to reconsider. “I remember very clearly Steve announcing that our goal is not just to make money but to make great products,” Ive recalled. “The decisions you make based on that philosophy are fundamentally different from the ones we had been making at Apple.” Ive and Jobs would soon forge a bond that would lead to the greatest industrial design collaboration of their era.

Ive grew up in Chingford, a town on the northeast edge of London. His father was a silversmith who taught at the local college.

内容简介
《史蒂夫•乔布斯传》是史蒂夫•乔布斯唯一授权的官方传记,在2011年上半年由美国出版商西蒙舒斯特对外发布出版消息以来,备受全球媒体和业界瞩目,《史蒂夫•乔布斯传》的全球出版日期最终确定为2011年10月24日,简体中文版也于同日上市。史蒂夫•乔布斯是一位极具创造力的企业家,史蒂夫•乔布斯有如过山车般精彩的人生和犀利激越的性格,充满追求完美和誓不罢休的激情,史蒂夫•乔布斯创造出个人电脑、动画电影、音乐、手机、平板电脑以及数字出版等6大产业的颠覆性变革。史蒂夫•乔布斯的个性经常让周围的人愤怒和绝望,但其所创造出的产品也与这种个性息息相关,全然不可分割的,正如苹果的硬件和软件一样。两年多的时间,与史蒂夫•乔布斯40多次的面对面倾谈,以及与史蒂夫•乔布斯一百多个家庭成员、朋友、竞争对手、同事的不受限的采访,造就了这本独家传记。 史蒂夫•乔布斯的故事既具有启发意义,又有警示意义,充满了关于创新、个性、领导力以及价值观的教益。

乔布斯其人:
史蒂夫•乔布斯(Steve  Jobs),1972年高中毕业后,在俄勒冈州波特兰市的里德学院只念了一学期的书;1974年乔布斯在一家公司找到设计电脑游戏的工作。两年后,时年21岁的乔布斯和26岁的沃兹尼艾克在乔布斯家的车库里成立了苹果电脑公司;1985年获得了由里根总统授予的国家级技术勋章;1996年,苹果公司重新雇用乔布斯作为其兼职顾问;1997年9月,乔布斯重返该公司任首席执行官。1997年成为《时代周刊》的封面人物;2009年被财富杂志评选为这十年美国最佳CEO,同年当选时代周刊年度风云人物之一。

FROM THE AUTHOR OF THE BESTSELLING BIOGRAPHIES OF BENJAMIN FRANKLIN AND ALBERT EINSTEIN, THIS IS THE EXCLUSIVE BIOGRAPHY OF STEVE JOBS.

Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.

Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. "I've done a lot of things I'm not proud of, such as getting my girlfriend pregnant when I was twenty-three and the way I handled that," he said. "But I don't have any skeletons in my closet that can't be allowed out."And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against.Likewise,His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.

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