Part Ⅱ Reading Comprehension (Skimming and Scanning) (15 minutes)
Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions on Answer Sheet 1. For questions 1-7, choose the best answer from the four choices marked [A], [B], [C] and [D]. For questions 8-10, complete the sentences with the information given in the passage.
The revolution that Steve Jobs led is only just beginningWhen it came to putting on a show, nobody else in the computer industry, or any other industry for that matter, could match Steve Jobs. His product launches, at which he would stand alone on a black stage and produce as if by magic an "incredible" new electronic gadget (小器具) in front of an amazed crowd, were the performances of a master showman. All computers do is fetch and work with numbers, he once explained, but do it fast enough and "the results appear to be magic". Mr Jobs,who died recently aged 56, spent his life packaging that magic into elegantly designed, easy-to-use products.
The reaction to his death, with people leaving candles and flowers outside Apple stores and politicians singing praises on the internet, is proof that Mr Jobs had become something much more significant than just a clever money-maker. He stood out in three ways--as a technologist, as a corporate (公司的) leader and as somebody who was able to make people love what had previously been impersonal, functional gadgets.Strangely, it is this last quality that may have the deepest effect on the way people live. The era of personal technology is in many ways just beginning.
As a technologist, Mr Jobs was different because he was not an engineer-and that was his great strength. Instead he was keenly interested in product design and aesthetics (美学), and in making advanced technology simple to use. He repeatedly took an existing but half-formed idea-the mouse-driven computer, the digital music player, the smartphone, the tablet computer (平板电脑) - and showed the rest of the industry how to do it properly. Rival firms competed with each other to follow where he led. In the process he brought about great changes in computing, music,telecoms and the news business that were painful for existing firms but welcomed by millions of consumers.
Within the wider business world, a man who liked to see himself as a hippy (嬉皮士), permanently in revolt against big companies, ended up being hailed by many of those corporate giants as one of the greatest chief executives of his time. That was partly due to his talents: showmanship, strategic vision, an astonishing attention to detail and a dictatorial management style which many bosses must have envied.But most of all it was the extraordinary trajectory (轨迹) of his life. His fall from grace in the 1980s,followed by his return to Apple in 1996 after a period in the wilderness, is an inspiration to any businessperson whose career has taken a turn for the worse. The way in which Mr Jobs revived the failing company he had co-founded and turned it into the world's biggest tech firm (bigger even than Bill Gates's Microsoft, the company that had outsmarted Apple so dramatically in the 1980s),sounds like something from a Hollywood movie.
But what was perhaps most astonishing about Mr Jobs was the absolute loyalty he managed to inspire in customers. Many Apple users feel themselves to be part of a community, with Mr Jobs as its leader. And there was indeed a personal link. Apple's products were designed to accord with the boss's tastes and to meet his extremely high standards. Every iPhone or MacBook has his finger-prints all over it. His great achievement was to combine an emotional spark with computer technology, and make the resulting product feel personal. And that is what put Mr Jobs on the right side of history, as technological innovation (创新) has moved into consumer electronics over the past decade.