Postcards from Penguin: One Hundred Book Covers in One Box.pdf

Postcards from Penguin: One Hundred Book Covers in One Box.pdf





从诞生以来,三条醒目的水平线贯穿着企鹅平装本封面上独特和标志性的封面设计,成为英国文化的重要部分,也由此名扬世界。无论是在古典名著,还是在犯罪文学、获奖小说的封面上,它们都一直秉承艾伦•莱恩最初的设计。 有时候,你必须从封面来判断一本书。

This is a collection of 100 postcards, each featuring a different and iconic Penguin book jacket. From classics to crime, here are over seventy years of quintessentially British design in one box. In 1935 Allen Lane stood on a platform at Exeter railway station, looking for a good book for the journey to London. His disappointment at the poor range of paperbacks on offer led him to found Penguin Books. The quality paperback had arrived. Declaring that 'good design is no more expensive than bad', Lane was adamant that his Penguin paperbacks should cost no more than a packet of cigarettes, but that they should always look distinctive. Ever since then, from their original - now world-famous - look featuring three bold horizontal stripes, through many different stylish, inventive and iconic cover designs, Penguin's paperback jackets have been a constantly evolving part of Britain's culture. And whether they're for classics, crime, reference or prize-winning novels, they still follow Allen Lane's original design mantra. Sometimes, you definitely should judge a book by its cover.


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