International Communication: Continuity and Change.pdf
The third edition of International Communication examines the profound changes that have taken place, and are continuing to take place at an astonishing speed, in international media and communication. Building on the success of previous editions, this book maps out the expansion of media and telecommunications corporations within the macro-economic context of liberalisation, deregulation and privitisation. It then goes on to explore the impact of such growth on audiences in different cultural contexts and from regional, national and international perspectives. Each chapter contains engaging case studies which exemplify the main concepts and arguments.
The writing is clear and the tone is appropriate. It speaks to students as well as about its topic. This is important... Case studies are useful moments for reflection and development that permit a recap of key issues in relation to a specific institution or practice. Neil Curtis, Associate Professor of Culture, Film and Television, University of Nottingham, UK The level is just right... it is very well written in a style that is both engaging and accessible. -- Anders Hansen, Senior Lecturer, Department of Media and Communication, University of Leicester
Daya Kishan Thussu is Professor of International Communication and Co-Director of the India Media Centre at the University of Westminster, UK. He is also the founder and managing editor of the journal Global Media and Communication.
Introduction Chapter 1 Historical Context of International Communication Case studies: The rise of Reuters Covert communication - Radio Free Europe/Radio Liberty Development Communication - Satellite Instructional Television Experiment Edutainment Chapter 2 Approaches to Theorising International Communication Chapter 3 Creating a Global Communications Infrastructure Case studies: Intelsat The 'Murdochization' of media GATS and the global audio-visual industry ICANN and international communication Chapter 4 The Global Media Marketplace Case studies: Televising sport globally - ESPN CNN - 'the world's news leader' Global Advertising Representations of Africa in global imagery Chapter 5 Communications and Cultural Globalization Case studies: Catching them young - children's television Glocalization of MTV Bollywood-Hollywood synergies The globalization of 'reality television' Chapter 6 Contra-flow in Global Media Case studies: Al-Jazeera and the Arab public sphere China's external communication TV Globo - the Latin soap factories Nollywood Chapter 7 International Communication in the Age of Mobile Internet Case studies: 'The Facebook revolution' The Googalization of global communication Mobile networked media - the Nadia story 'The YouTube effect' WikiLeaks Appendix 1 Chronology of International Communication Appendix 2 Glossary Appendix 3 Website addresses