The Art of Client Service: The Classic Guide, Updated for TodayÂs Marketers and Advertisers.pdf

The Art of Client Service: The Classic Guide, Updated for TodayÂs Marketers and Advertisers.pdf
 

书籍描述

内容简介
A practical guide for providing exceptional client service

Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work.

Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients.

It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.

购买书籍

当当网购书 京东购书 卓越购书

PDF电子书下载地址

相关书籍

搜索更多